If you know a little girl, or you were once a little girl, then you know.
Lots of little girls love dresses and rainbows and flowers and pink. And lots of those same little girls love cars and robots and pirates and dinosaurs.But if you've ever tried to buy those little girls clothes that are pink and have dinosaurs, or are sparkly and have pirates, or even just a dress with a robot on it, then you know it's pretty much impossible.
Eva St.Clair and Princess Awesome wants to change that.
They believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.
They also believe that if a girl would prefer to skip the "princess" and stick with the "awesome," she deserves some dress options that feature a range of colors and topics.
Princess Awesome, because butterflies are awesome and so are airplanes. Because monsters are awesome and so are twirly skirts. Because girls are awesome and girls get to decide what it means to be girly.